Bendigo Marketplace launches the first global Shopping Centre Pirate Treasure Hunt using HelloLocal and Beacons.

The HelloLocal smartphone App for iOS and Android will power a fantastic Kids Lego TREASURE HUNT commencing on the 12th January 2015 at the Bendigo Marketplace shopping Centre.

With daily prizes and an overall prize draw the game is designed to drive families to certain unique locations within the shopping centre to get the next clue, ultimately finding the treasure.

Beacons are being used to provide the location based content and directions to the next clue.

Getting the kids involved is a great way to have families explore new retailers within the shopping centre and it also creates a bit of fun for the kids during the school holidays.

Bendigo Marketplace uses the HelloLocal App to power its proximity based promotions within the shopping centre.

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David Burden

Co-Founder at iProximity

David Burden is an Australian entrepreneur with three decades of experience in building successful technology businesses. David has vast experience in interactive marketing and mobile services and working with the Top Global Brands. David founded Legion Interactive (now Salmat Digital), Australia’s top interactive marketing services company. He has received many awards including ADMA’s Mobile Marketer of the Year.

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