Ford dealers soon may have another way to draw buyers into their showrooms: beacons.

The U.S.-based automaker is set to begin a pilot program that will employ the same type of electronic devices used to track inventory in manufacturing to pitch vehicles on the sales floor to interested shoppers.

Ford envisions the use of beacons as a natural evolution of a more-independent sales process that now starts for most customers on the Internet.

Under a pilot program dealers will attach beacons to models they want to feature in their showrooms. As a shopper walks around the vehicle, the devices will broadcast key information to the customer’s smartphone that might help close a sale.

Beacon would broadcast product info to shoppers smartphone.

Image courtesy of wardsauto.com

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David Burden

Co-Founder at iProximity
David Burden is an Australian entrepreneur with three decades of experience in building successful technology businesses. David has vast experience in interactive marketing and mobile services and working with the Top Global Brands. David founded Legion Interactive (now Salmat Digital), Australia’s top interactive marketing services company. He has received many awards including ADMA’s Mobile Marketer of the Year.

About the Author:

David Burden is an Australian entrepreneur with three decades of experience in building successful technology businesses. David has vast experience in interactive marketing and mobile services and working with the Top Global Brands. David founded Legion Interactive (now Salmat Digital), Australia’s top interactive marketing services company. He has received many awards including ADMA’s Mobile Marketer of the Year.

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