Hong Kong International Airport is trialling beacons to provide key information directly to passengers mobile devices, to further improve their journey through the airport.

SITA Lab, the technology research team for global IT provider SITA, has installed more than fifty beacons in Terminal 1 at Hong Kong International Airport for one of these trials.

Beacon technology triggers the display of location-relevant information on devices. With beacons, airports and airlines can provide passengers with indoor directions, walk times to gates, lounge access and alerts about boarding. Knowing where a passenger is before sending information enables more effective communication.

During the trial at Hong Kong International Airport, SITA is using maps to guide passengers along typical pathways between public transport points, check-in counters, immigration, people movers, boarding/arrival gates and baggage claim areas.

These maps display key information on passengers mobile phones or tablets, and the time it will take to get to the gate. They also provide information about shops, restaurants and retail offers.

Ilya Gutlin, SITA President, Asia Pacific, said: It is no surprise that HKIA is one of the first airports in the region to work with our team at SITA Lab to adopt such an innovative approach to help passengers make the most of their time in the airport. As part of our approach to help improve the industry, we frequently work with airports to trial new technology and innovations that help improve efficiency and enhance customer services.

Image courtesy of traveldailymedia.com

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David Burden

Co-Founder at iProximity
David Burden is an Australian entrepreneur with three decades of experience in building successful technology businesses. David has vast experience in interactive marketing and mobile services and working with the Top Global Brands. David founded Legion Interactive (now Salmat Digital), Australia’s top interactive marketing services company. He has received many awards including ADMA’s Mobile Marketer of the Year.

About the Author:

David Burden is an Australian entrepreneur with three decades of experience in building successful technology businesses. David has vast experience in interactive marketing and mobile services and working with the Top Global Brands. David founded Legion Interactive (now Salmat Digital), Australia’s top interactive marketing services company. He has received many awards including ADMA’s Mobile Marketer of the Year.

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