Technology Solutions provider, Acresta, today announced the signing of a reseller agreement with iProximity, a provider of solutions for proximity marketing and information services.
This agreement enables Acresta to integrate iProximitys products and services into Acrestas enterprise mobility solutions.
Over the last 12 months, our clients have been investigating the application of beacons and proximity marketing in the context of providing a better user experience for their customers. To help support them in this new and emerging market, we have partnered with iProximity to further enhance our clients mobility experience and provide further impetus to their mobility projects said Fadi Geha, Founder and CEO, Acresta.
iBeacon technology presents huge potential for enterprises that want to improve health and safety practices, speed up business workflows, improve asset tracking and providing directions in locations like hospitals. The iProximity platform works with the latest technology including iBeacons, NFC Tags, QR Codes and TapBoards to deliver contextual marketing or information services based on the consumers current activity.
The iProximity solution will give organisations such as enterprise customers, local councils, retailers and manufacturers the ability to push relevant content and messages to their stake holders or customers based on their location and facilitate rich engagement based on location and other variables such as time of day or consumer profile.
Acresta will work with clients and provide the solution design, app development, integration with the iProximity management platform and leverage its business intelligence engine to provide reporting and operational dashboards.
iBeacons and proximity marketing enable enterprises to deliver
-Tailored contextual marketing and information services
-Direct engagement with consumers or stake holders while they are on site
-A feature rich user experience on their mobile device
Acresta and iProximity are co-sponsoring theProximity Marketing Conference in Melbourne on the 4th February at Crown Promenade Melbourne.
iProximity will also be presenting its proximity solutions at the upcoming Acresta Technology Showcase in Sydney on Feb 24, 2015.
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