When we talk to Cities we often find the focus is on large infrastructure projects such as lighting or smart water meters, seldom are the real stakeholders; citizens, visitors, or local businesses included within early Smart City Initiatives. We believe that it important to engage these stakeholders and get them involved sooner; by showing them how SMART initiatives can have a positive impact on their life in the City.
Its great to see this article by Brad Howarth in CMO Magazine on the City of Adelaide program to engage citizens within its Smart City.
Adelaide City Council’s CIO explains how a marketing and IT partnership is allowing the group to better engage visitors and locals in the city
Typical destination marketing programs have a tendency to fall back on the usual clichés of landmarks, icons and cultural attractions. But for Adelaide City Council, making the city a more attractive destination has meant reimaging what it means for a visitor or resident to interact with the location.
As a result, it has embarked on a data-driven ‘smart city’ strategy to position Adelaide as both a centre for technology-driven innovation and a great place to live.
To date, most smart city initiatives in Australia have been implemented to solve specific problems, such as providing community Wi-Fi, deploying light sensors to reduce power consumption for public lighting, or installing smart signage to improve traffic flow. But according to Adelaide City Council’s CIO, Peter Auhl, his city’s initiative is part of a broader destination marketing strategy that aims to use data to make Adelaide a more attractive place for residents and visitors alike.
Realising this vision has meant forging links between the council’s marketing and IT functions, particularly for informing citizens of new services.
“Marketing is heavily involved in how we pull this together,” Auhl says. “They are involved in how we engage through different digital channels and social media, to have people think differently about how they can interact with our city.”
The council has already installed traffic and lighting sensors on one street in its CBD as part of a pilot study into how the technology can be used to improve the experience of customers – in this case, the residents, workers and visitors to the City of Adelaide.
Please contact us to learn more about our programs that engage locals, visitors and businesses, providing proximity based information and driving new sales and opportunities for local businesses.
Image from CMO Magazine