iProximity is proud supporter of deploying multiple technologies to ensure a rich engagement with potential users. There is now a surplus of information that supports the notion that making it simple to access information by offering a range off deployment methods will ensure take up and potential start the consumer on a path to download your app.
Running a Beacon deployment via a downloaded app provides the most comprehensive means of both contexually communicating with the consumer, but also generating rich analytics.
Deploying NFC, QR Code and SMS via a product like iProximity’s TapScanTxt is a simple way of using common everyday means to introduce information delivery to consumers and lead them on a path to download your app.
Here is another example of TapScanText being deployed at the ADMA Techmix Conference and exhibition.
The following is a extract of an article from RFID Solutions on the Bologna roll out…
Bologna Gugliemo Marconi Airport has launched a Near Field Communication (NFC) RFID and Bluetooth beacon solution that allows commuters to access content about the airport, as well as the city beyond, via their mobile phones or other smart devices. The One Touch BLQ system—which uses the airport’s BLQ app in conjunction with Connecthings content-management software, NFC RFID labels and Bluetooth beacons—was taken live early last month. The airport has installed signs containing NFC RFID labels (printed with QR codes) in some parts of its facility, and beacons in others that transmit data directly to passengers’ devices running the airport app.
A sign installed inside Bologna Gugliemo Marconi Airport explains how to use the One Touch BLQ system. Bologna Gugliemo Marconi Airport, which served nearly seven million passengers flying through the airport last year, has one runway, 24 gates and 10 security checkpoints. Silvia Lombardi, Bologna Airport’s IT and innovations manager, says the facility wanted to provide a smart and modern way for terminal visitors in transit to receive contextualized information, and to improve their overall passenger experience.
Original Article rfidjournal.com
