Bendigo Marketplace launches the first global Shopping Centre Pirate Treasure Hunt using HelloLocal and Beacons.
The HelloLocal smartphone App for iOS and Android will power a fantastic Kids Lego TREASURE HUNT commencing on the 12th January 2015 at the Bendigo Marketplace shopping Centre.
With daily prizes and an overall prize draw the game is designed to drive families to certain unique locations within the shopping centre to get the next clue, ultimately finding the treasure.
Beacons are being used to provide the location based content and directions to the next clue.
Getting the kids involved is a great way to have families explore new retailers within the shopping centre and it also creates a bit of fun for the kids during the school holidays.
Bendigo Marketplace uses the HelloLocal App to power its proximity based promotions within the shopping centre.