The Los Angeles Zoo and SeaWorld have both recently launched a solution provided by The Experience Engine (TE2) that enables marketing via consumers’ smartphones, by providing an app that they can download, and offering information specific to a location identified via new Bluetooth Low Energy (BLE) beacons deployed throughout the parks. At the LA Zoo, guests can use their phones to take a guided tour of the recently opened Rainforest of the Americas exhibit, while SeaWorld is testing beacons throughout its park in Orlando, Fla., so that its existing Discovery Guide smartphone app now has the ability to present information based on a particular visitor’s location.
At both SeaWorld and LA Zoo, the TE2 system, is aimed at bringing more information to visitors’ phones, such as indicating where they are located, what they might be looking at and what else is available within their vicinity. LA Zoos deployment involves Gelo battery-powered beacons, while SeaWorld is testing beacons from a variety of vendors.
Image courtesy of rfidjournal.com