74% of adult smartphone owners ages 18 and older say they use their phone to get directions or other information based on their current location.
Smartphones are critical tools to help provide us with a host of information when we are in unfamiliar spaces. With an iProximity Zone you can broadcast precise information to Zone visitors based on their proximity.
Almost 50% of smartphone owners use their phone to get location-based information. Of these owners almost 70% use a search engine to try to find that information. By using iProximity Zones to push information to visitors in your zone you not only simplify the discovery process but you control the message, potentially eliminating distraction or competing messages.
Here are some ideas for broadcast information services:
- Enable a Tourist hot spot by providing visitor information, historical or practical location information
- Use iProximity Beacons to deliver a virtual tour on walking, hiking or mountain bike tracks
- Strategically place iProximity Beacons around areas subject to low visibility caused by snow, fog, dust or storms to provide people with highly accurate location data.