Signal Partners with iProximity in Australia to Connect Consumer Behaviours across Online and Offline World

Partnership provides an always-on view of customer activity across digital and physical retail environments to drive efficiency and ROI We are very pleased to announce our partnership with the team at Signal. Sydney – May 20, 2015 – Signal, the global leader in real-time, cross-channel marketing technology, today announced a partnership in Australia with beacon […]

Shock & Awe with iBeacons

Recently Caitlin Whitehurst from COLLOQUY penned an article titled “Shock and Awesome: The Science Behind Why Surprise Rewards Work and Who is Using Them”, an extract also featured in Retailwire, generated some interesting comments. “Surprise rewards work as long as two conditions are met, said Dr. Josh Klapow, chief behavioral scientist for ChipRewards, an incentive […]

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