iProximity and Civic Guides Media have engaged in a strategic partnership to provide small business with a new way of driving customer engagement in their local neighbourhoods. Say hello to HelloLocal.
Location, location, location …… As smartphone use continues to grow, advertisers know that reaching “the right person, with the right message, at the right time” is the future of consumer engagement. The powerful combination of outdoor, digital and mobile advertising connects the dots between offline and online data.
It’s clear, mobile technology will continue its domination of the technology landscape in 2016, with consumers moving toward mobile devices over PCs. It is also clear that smartphones and beacon technology represent an exceptional opportunity for small businesses to reclaim their local shopping strips, engage with their customers and increase their revenues.
HelloLocal offers retailers and small businesses the industry’s most advanced platform for proximity-based mobile marketing. By leveraging the power of the latest beacon technology combined with outdoor advertising, retailers are able to digitally engage with and influence in-store shoppers at the precise time and place they are making purchase decisions. The benefits are the ability to message consumers while they’re in stores, and the ability to collect consumer data.
Beyond messaging, beacons will also be a huge part of proving outdoor advertising ROI as advertisers can now connect the dots between ad exposure and store spend.
The role of beacons as a digital add-on to traditional outdoor advertising campaigns with a beacon-triggered digital engagement is an attractive solution for advertisers looking to deliver more targeted and personalised experiences to their key audiences. With the near ubiquity of smartphones, the point of outdoor advertising is evolving from a standalone medium to an entry portal to brands’ digital and mobile programs.
HelloLocal is powered by iProximity whose founding partners, David Burden, Rohan Lean & Brent Nolan, bring a wealth of experience in the interactive marketing and mobile industries. Civic Guides Media directors Leah Jones and Adam Whitford, have extensive experience in the outdoor advertising industry.
Together, the companies are expecting big things from their initial inner city Melbourne rollout. “The marriage between beacon technology and outdoor advertising is an exciting one,” expresses Jones. “The bridging of our physical assets with digital engagements is the best way to extract the intrinsic value of our billboard locations and provide advertisers and brands with deeper customer engagement.”