Some more US Shopping App Stats… what we find interesting in this article at iProximity is this stat “More than half of smartphone users have 40 to 70 apps on their phone, but most (71%) of them use only one to six of them a day”, As you read the rest of these stats remember the power of the Beacon that can wake the dormant app at the most appropriate time when the consumer is near the store…
For the longest time, many major retailers have found that their customers prefer mobile websites over their apps, no matter how much better the app is for an interactive experience. Various studies also regularly pointed to mobile website over app preferences by shoppers. Of visitors to the top 30 mobile brands, 59% of total unique visitors came via browser and 60% visited through an app, based on a new study.
Of visitors to the top 30 mobile brands, 59% of total unique visitors came via browser and 60% visited through an app, based on a new study.
More than half of smartphone users have 40 to 70 apps on their phone, but most (71%) of them use only one to six of them a day, according to the study by Millward Brown Digital.
The study comprised two data sources, combining a survey of 2,000 adult smartphone owners in the U.S. with behavioral data from the Millward Brown mobile clickstream panel, which tracks every app and website the panelists visited.
The majority (61%) of smartphone users access their browser at least once a day, spending an average of 31 minutes in total. There’s little risk to retailers there because, unlike apps, no one is going to delete a browser.
It also appears that apps need to be functional or they will be deleted, since the top reason smartphone owners delete an app is because they aren’t using it much. Interestingly, some consumers also delete an app because they find themselves using it too much.
