Shock & Awe with iBeacons

Recently Caitlin Whitehurst from COLLOQUY penned an article titled “Shock and Awesome: The Science Behind Why Surprise Rewards Work and Who is Using Them”, an extract also featured in Retailwire, generated some interesting comments. “Surprise rewards work as long as two conditions are met, said Dr. Josh Klapow, chief behavioral scientist for ChipRewards, an incentive […]

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