Beacons in Airports and for Airlines are one of the hottest subjects at the moment. Here in Australia there are number of trials already underway.
By Jay Haapala/ Published January 8, 2015
With ever-evolving traveler demands, has the industry created something to improve the passenger experience by leaps and bounds? For passengers who constantly have a smartphone within an arm’s reach, the answer may be yes, thanks to the addition of beacon technologies at airports around the world.
From Austin to Miami, to London, beacon technology is starting to pop up. At Londons Heathrow Airport, British Airways is using beacon technology in Terminals 3 and 5 to send push notificationsfed by beaconsto get information, including when their departure gate is opened and when boarding has begun, to customers as quickly as possible. They also receive personalized welcome messages from the carrier.
At Austin-Bergstorm International Airport in Texas, beacon technology has been a priority to improve passenger experience since 2000, when it first beganoffering Wi-Fi. The airport continues to incorporate the newest technology, andthanks to Wi-Fi-fed beacons, passengers can check security line wait times right from their smartphone or other electronic devices. Plus, the airports Wi-Fi network doesnt use a username and password, so passengers can roam the terminal without having to reconnect.
Image courtesy of airwaysnews.com