French shoppers have become the first to experience a new LED lighting system that sends special offers and location data to their smartphones.

The technology was designed by Philips and has been installed at a Carrefour supermarket in Lille.

It transmits codes via light waves, which are undetectable to the eye but can be picked up by a phone camera.

The innovation offers an alternative to Bluetooth-based “beacons”, which are being installed by many retailers.

Proximity technology isn’t restricted to Beacons in the coming months we will see many new developments in lighting and audio triggered systems. We love this innovation by Phillips, but its cost is probably out of the reach of most.

Image courtesy of bbc.com

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David Burden

Co-Founder at iProximity
David Burden is an Australian entrepreneur with three decades of experience in building successful technology businesses. David has vast experience in interactive marketing and mobile services and working with the Top Global Brands. David founded Legion Interactive (now Salmat Digital), Australia’s top interactive marketing services company. He has received many awards including ADMA’s Mobile Marketer of the Year.

About the Author:

David Burden is an Australian entrepreneur with three decades of experience in building successful technology businesses. David has vast experience in interactive marketing and mobile services and working with the Top Global Brands. David founded Legion Interactive (now Salmat Digital), Australia’s top interactive marketing services company. He has received many awards including ADMA’s Mobile Marketer of the Year.

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