David Burden is an Australian entrepreneur with three decades of experience leading start-ups and building successful technology businesses.
David founded what became Australia’s largest and best-recognised interactive and mobile services company, Legion Interactive. Legion was best known for its interactive services in Television (Big Brother & Australian Idol), but also conducted interactive promotions for Coke, McDonalds, The Sydney Olympics, Telstra, Optus, Vodafone, Commonwealth Bank, ANZ, NAB, ACP, MasterCard amongst most other iconic brands in Australia
After selling Legion to the Photon Group in 2005, David stayed on for two years as executive chairman of Legion, during which time he also headed the Photon Group’s ‘digital pillar’ businesses. Legion was later sold to Salmat and is now known as Salmat Digital.
He joined the ASX-listed digital media company, Webfirm Group (now Adslot), as Group CEO in 2008, taking it from a valuation of A$2m to a peak of A$120m within three years. BRW named Webfirm Group Australia’s seventh-fastest growing company of 2008 in its annual ‘Fast 100’ report, and Webfirm was the only Australian company to feature in the top five ‘Deloitte Technology Fast 50’ companies in both 2008 and 2009.
In December 2013 David and Rohan Lean established an exciting new Internet of Things Company, iProximity with a focus on proximity marketing and information services using iBeacons, NFC, RFID and IoT sensors and platforms.
Since iProximity’s commencement Fujitsu, Optus, Data#3, DataCom, Mobile Mentor, Blink Mobility amongst others have chosen iProximity’s innovative and unique solutions.